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For this project, the focus was on crafting a distinct brand identity and delivering a flawless Framer experience, especially through interactive and engaging design elements.
HUL
FMCG
Ux Design
April 2023
Project Objective
The goal was to design a platform where users could effortlessly share and explore articles while ensuring a visually appealing and structured reading experience.
Design Strategy
Typography: We opted for a clean and professional font style to enhance readability and create a smooth user experience.
Color Scheme: The palette was chosen to evoke trust and creativity, aligning with the nature of content sharing.
Icons & Graphics: Minimalist yet expressive icons were used to support intuitive navigation and enrich the design.
User Experience: A balance between simplicity and modern aesthetics was maintained to keep the platform visually engaging while prioritizing usability.
Design Strategy
Typography: We opted for a clean and professional font style to enhance readability and create a smooth user experience.
Color Scheme: The palette was chosen to evoke trust and creativity, aligning with the nature of content sharing.
Icons & Graphics: Minimalist yet expressive icons were used to support intuitive navigation and enrich the design.
User Experience: A balance between simplicity and modern aesthetics was maintained to keep the platform visually engaging while prioritizing usability.
